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"Whether you are looking to buy, sell or charter a superyacht, it's crucial to YPI that we best serve our clients through the latest in online marketing channels and strategies to maximise our reach."

Olivier has been passionate about digital marketing since before the days of the boom, building his first website in 1997. Before joining YPI's team to lead our digital evolution, he took part in the redesign of commercial websites that receive millions of visitors per day, including and; he was also responsible for launching the webinars and driving the digital projects of a leading international healthcare non-profit (European Society of Cardiology).

As Head of Digital Strategy at YPI since 2009, Olivier has worked with the Marketing division to ensure our clients yachts are marketed in the best way possible by using the latest digital strategies, from search engine optimisation to mobile apps. His role also calls on his strong analytical skills and business oriented mind to coordinate and manage yachting market intelligence reports and effective customer relationship solutions.

Besides his appetite for all things digital, Olivier enjoys spending time on his racing sailing yacht and has been keen regatta skipper for 15 years. With a comprehensive understanding of sailing yachts, from construction to charter, he is responsible for the communications of the YPI Sailing Yacht Division.


  • Project Manager Professional (PMI certified)
  • Master's degree in Digital Marketing/Ergonomics

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Olivier Palayan