"When our client yachts sell and charter because we made sure they stood out from the crowd; when going the extra mile not only delivers the results our clients hoped for, but much more besides; when every day brings a new adventure and a smile to my face…that’s the joy of being with YPI.”
As Commercial & Marketing Director for the YPI Group, Mark brings considerable experience from an interesting and varied career to his role. Originally practicing commercial law in London, he resisted the shackles of big city corporate legal life and headed to the South of France where he co-founded one of the region's most enduring and successful event management companies.
He spent almost 15 years at the region's leading English-language radio station initially as Operations Manager and host of prime time programmes including the weekday Breakfast Show, before going on to develop the station’s syndication network in China and Eastern Europe and, in the role of Sales and Marketing Director, more than doubling the station's local and international revenue for American media group, Morris Communications. He took a few years out to concentrate on his writing and freelance broadcasting before returning to the corporate fold in 2008 to head up YPI's new Marketing Division. Since then, together with the highly skilled digital and graphic design team he set up within the Group, he has launched and implemented the complete re-branding of YPI and put into place the targeted, multi-platform communications structure that today ensures client yachts receive the maximum exposure around the world, and those coming to yachting for the first time, discover YPI at the very start of their journey.
An active ambassador for yachting, he is a regular speaker at various events, including the industry's MYBA training seminars.
Passionate about writing, photography, walking, his motorbike, gardening, the sea, travelling and spending time with his wife and two children, he can sometimes be heard grumbling about not being able to fit all of these things into one day every day.