Launched only last year and measuring 62-metres in length with over 2000m2 of sail area on carbon spars, she is the largest privately owned double-masted schooner in the world. Now the YPI-managed Holland Jachtbouw masterpiece, ATHOS, will be giving yachting aficionados the glimpse they have all been waiting for as she appears officially in public for the very first time taking part in the superb Super Yacht Cup in Palma.
“She is an all Dutch affair,” says Head of YPI Management (and Dutchman), Franc Jansen. “She is one of the finest sailing yachts ever to come from Holland Jachtbouw and designers Hoek Naval Architects.”
Packed with technical innovation, ATHOS is one of a very select band of sailing yachts (Royal Huisman yachts TWIZZLE and ETHEREAL being two others) to have DPS (Dynamic Positioning System) installed.
“She is an amazing yacht built by people passionate about sailing," says Franc. " We are all very much looking forward to getting her out there for the regatta and seeing how well she does.”
Watch this space in the next eNewsletter for photos and results of the event.
See yachts similar to ATHOS now available for charter: click here
See yachts similar to ATHOS now available for sale: click here
YPI MANAGEMENT LIVE ON-AIR
Radio is not a media support normally associated with the world of superyachts and superyacht owners. But when that radio happens to cover the whole of the French Riviera from Monaco to St Tropez...and in English - capturing some of the world’s most influential leaders, business people, entrepreneurs and landed gentry as listeners - it’s a support that can’t be ignored.
Riviera Radio has been broadcasting across the Riviera for almost 25 years and is widely accepted as being the radio of choice for many of the 200,000 expats for whom the region now provides a primary or secondary residence.
YPI Head of Marketing, Mark Duncan was for many years the station’s Sales & Marketing Director. “It has a unique audience, the like of which doesn’t exist anywhere else in the world,” he explains. “Our crew division, YPI Crew, has been using it as part of its communication strategy for almost 10 years and with great success.”
Franc Jansen, Head of YPI Management, wanted to reach owners and captains to tell them more about the advantages of professional yacht management today – inspired by YPI Crew, he was keen to test Riviera Radio.
“Because it is one of the few English stations in the area,” he explains, “it is one so many of our clients and captains from all over the world listen to when they are in the south of France. So I really wanted to give it a go.”
Initial feedback to the campaign, a combination of 30” spots and interviews broadcasting until after the Monaco Yacht Show in September, is very encouraging .
“It’s another way of getting the message of super yachts and luxury yachting out to people who are interested but have not yet had the time to find out more," says Mark. 'If only one person were to discover just how amazing luxury yachting is…I think we have succeeded.”