“I wanted to work with someone who already understood the Asian market,” explains YPI Group CEO, Bertrand Vogèle. “Someone who had established solid roots in the region – someone I felt understood the needs and way of working in this part of the world.”
Olivier Besson turned out to be just that person. “Bertrand and I met during the Monaco Yacht Show a few years ago. I have been in China for over six years working with clients who need and use business jets and yachts. Right now there is a significant and growing demand amongst wealthy Asian people, and in particular Chinese people, to properly enjoy yachting. Over the last few years they have had a glimpse of the benefits owning a superyacht can bring…and they like what they see. A completely new infrastructure is now being constructed throughout China so the country can welcome and accommodate the biggest and best yachts with a level of quality and service to match the very best superyacht ports and marinas anywhere in the world.”
To better serve the growing demand and to offer existing YPI clients in the region the opportunity of having their YPI representative a little closer to home, Olivier and YPI joined forces to create YPI Asia.
“It’s a great mix,” says Bertrand. “YPI has almost forty years specialised experience in superyachting. That’s a lot of expertise and know-how that’s invaluable to our Chinese contacts today. Olivier and his team have an amazing local know-how and an acute understanding of what our Asian clients are looking for, what they expect and how they want to do business. Putting the two together will ensure our Asian clients receive nothing short of the very best service, advice and know-how right on their doorstep.”
YPI Asia starts off with two offices – one in Shenzhen, China, the other in Aberdeen, Hong Kong.
“They are two optimal locations,” explains Olivier, “that give my team a lot of flexibility when it comes to properly looking after clients across the whole area.”
The first big outing for the new joint-venture is the HAINAN RENDEZ-VOUS taking place from 1-4 April on Hainan Island – the resort they call the Chinese Riviera.
“It is an important Show for YPI Asia,” adds Olivier. “We will be meeting up with a number of important clients there and of course we are presenting the biggest yacht ever at the Show…the beautiful AMBROSIA.”
AMBROSIA, a 65-metre custom-built Benetti, is one of the most technically advanced and environmentally-friendly yachts the Italian builder has ever constructed.
“She is an important yacht for us to show because she represents so much of what the Asian market is looking for in terms of looks, eco-responsible functionality and, of course, sheer luxury.”
Both Bertrand Vogèle and Olivier Besson will be in attendance throughout the HAINAN RENDEZ VOUS and will be delighted to welcome anyone interested in finding out more about what YPI Asia has to offer.
To arrange a meeting with YPI Asia or to visit AMBROSIA during the HAINAN Show please contact:
Liz To on: +852 6110 9970 or +86 150 189 52504 or email: firstname.lastname@example.org