yacht recpetion - our yacht marketing

Our Yacht Marketing

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With over 2,000 superyachts for sale and 1,400 superyachts for charter, our job is to ensure potential buyers and charterers know why yours is unique.
OUTSTANDING CHARTER SUCCESS

95% of owners surpassed or achieved their charter booking goals this summer season

childern yacht Outstanding charter success - our yacht marketing
A STRONG SALES TRACK RECORD

Top five in the world for highest average asking price of superyachts sold and accounting for over 10% of sailing superyacht sales globally

axioma yacht - A strong sales track record - our yacht marketing
Our secret to success is an extensive client database and proactive worldwide yacht marketing that focuses on each superyacht’s unique selling features and market demand
Our Approach
Our business is built on getting results. Over 43 years, we have refined our marketing techniques to ensure the right buyers learn about your yacht’s unique features quickly and often, through innovative technological methods and strategic partnerships, for optimum enquiry generation.
our approach - our yacht marketing
Our Team
Our specialist team has an intimate understanding of marketing luxury yachts to raise the profile of your vessel. We have over 40 years’ experience in communications, ranging for commercial and editorial negotiation to PR, digital solutions and event partnership.
our team - our yacht marketing
Yacht market intelligence
Understanding the market is an essential prerequisite to successful marketing. We ensure that the promotion of your yacht is adapted for maximum enquiry generation by monitoring sales and charter trends, competitor vessel availability, changing client demands and the best performing yachts for sale and charter.
yacht market intelligence - our yacht marketing
Targeted client communications
Over a combined 200 years, YPI and our parent group BRS have built up an extensive database of buyer and charterer contacts with whom we regularly communicate. Additionally, our industry standing ensures a profiled worldwide network of external contacts to whom your yacht will be also communicated.
target client communications - our yacht marketing
Yacht advertising, editorial & PR
One-off campaigns have shown very limited success. The key to effective yacht marketing is reach and frequency: reaching the right people, often. By choosing to market your yacht through YPI, it will receive a tailored marketing strategy, including media planning with premium advertising placement at preferred YPI volume rates, negotiated editorial and PR coverage in the most prestigious publications worldwide.
yacht advertising editorial and pr - our yacht marketing
Yacht photography & film
Successful yacht marketing is about showing the dream. YPI works with the most experienced, creative and efficient yacht and lifestyle photographers and videographers in the world. We organise and direct shoots to secure the eye-catching imagery of your yacht that will show off its best attributes in magazines, websites, brochures, client selections and, of course, the YPI app.
yacht photography film - our yacht marketing
Yacht brochures & websites
Designed for print, smartphone, tablet and our dedicated app, YPI crafts exclusive brochures and microsites that make your yacht stand out from the fleet. Our creative team uses stunning photography, film, writing and design to capture the spirit of your yacht, while our marketing team makes sure the right people receive the content, so your yacht is in their hands and on their minds.
yacht brochures and websites - our yacht marketing
Yacht shows, networking events
& familiarisation trips
Having the right people experience your yacht first-hand is key to successfully marketing it. Whether you are presenting it for sale or charter, YPI secures premium placement for your yacht at relevant show and YPI events. We will organise familiarisation trips and open days with brokers and journalists to achieve the best exposure in the market for your yacht.
yacht shows, networking events and familiarisation trips - our yacht marketing
Unique YPI multimedia platforms
YPI uses a number of products across a range of media to keep your yacht ‘front of mind’ with our existing clients as well as those new to yachting. Our multimedia platforms include: the YPI client magazine 360˚; the dedicated YPI app (available on Apple and Google Play stores); the YPI Essential Guide to Charter; the YPI website, which has over 20,000 users a month; the YPI eNewsletter; YPI Market Intelligence, our market report; and a series of regular eFliers and communiqués.
yacht multimedia - our yacht marketing
  • Owner 137ft (42m) Motor Yacht

    Yachting Partners International supports our yacht management, providing advice and practical assistance on a wide range of technical, commercial and legal subjects without interfering with the rather personal relationship between us, our yachts and our crew. We look forward to the next decade!
  • Captain Maurice Kouprie 47m motor yacht

    Having managed the previous vessel myself, with the owner, we understand very well what it means to have shore-side assistance. We are a very busy charter yacht and don’t always have the time to check all the safety/insurance and survey updates. YPI's dedicated manager for our yacht has always been a great help. When it comes to yard planning and budget assistance, it saves us so much time. For our owners, it’s good to have a very experienced yacht manager explaining some of the maintenance and yard costs.

    When things go wrong, we know that in the event of any incident or accident, we are backed up by a team of professional captains with commercial and yachting backgrounds. We know this first hand, when I have encountered medical and mechanical incidents over the years.

    I have been working with YPI for eight years and look forward to us working together for many years to come.

  • Captain Ewan Paterson 62m motor yacht

    I have never liked management companies. I have always seen them as just adding another level of cost and input that quite simply gets in the way of my role running the yacht. Truthfully, YPI may slowly be changing my opinion. The manager with our yacht knows what he is talking about, he understands my role and he works with me. YPI is a natural and welcome extension to my team and they are making a difference to how we run this yacht.

  • Captain Mark Giblin 72m motor yacht

    On my current yacht, YPI is involved in every aspect of the management from ISM, ISPS and MLC to charter and crewing. In my experience, yacht management normally falls down when there is no reporting, information share or a lack of effective planning. With the YPI team, I get all the reports and updates when I need them. We might not always agree but I have a great respect and confidence in what the guys say; they have all worked on yachts and commercial vessels, and that experience means they approach problems and issues from all perspectives, with an insight that helps me do my job for my owner. In short, YPI Management does what it says on the tin!

Our marketing team

  • MARK DUNCAN
    DIRECTOR, COMMERCIAL & MARKETING


    "When our client yachts sell and charter because we made sure they stood out from the crowd; when going the extra mile not... Read more

    • language spoken flag English
    • language spoken flag Français
  • PASCALINE BOUNOUS
    GRAPHIC DESIGNER & MARKETING ASSISTANT


    "Working at YPI, I get to explore the full spectrum of marketing; from digital to print, I'm having fun!"   Pascaline... Read more

    • language spoken flag English
    • language spoken flag Français