Back to partners list YPI PARTNERS

Our RICARD S.A. Partner

When you mention RICARD to most people, the first thing that always comes to mind is Pastis. And normally, that’s it. Few are aware that premium brands such as Champagne Perrier-Jouët Grand Brut and Belle EpoqueVodka Absolut ElyxChivas RegalRoyal Salute and Single Malt Whisky The Glenlivet are also a part of the Ricard Group, a brand created back in 1932 in Marseille, France.
“That’s what we want to change,” explains Julien Fournier Montgieux, Trade Marketing Co-ordinator for the Group. “And in particular within the yachting industry where we have so many clients and so much demand for quality premium brands.”
Working together with YPI, Ricard have taken their first steps to changing the perception within yachting, sponsoring the YPI/AXIOMA Awards at this year’s MYBA Charter Show in Genoa.
“We know we have exactly the quality of products captains tell us their owners and guests demand and prefer on board,” explains RICARD Yachting Ambassador, Edgar Anagnostou. “My job is to show captains not only the full range of products we have but perhaps equally importantly, how easy it now is for Captains and Chief Stewardesses, provisioning their yachts for private and commercial charters, to finally secure our products for their yachts.”
“Yachting, it’s all about relationships, trust and coming up with the goods on time,” says YPI Commercial & Marketing Director, Mark Duncan. “We have worked a lot with the RICARD team this year and one every occasion they have delivered what they said they would and on time – no matter how 'last minute' the order. That’s the level of service needed in yachting. And that’s why we are more than happy, and proud, to be able to help introduce the brand and the exclusive premium products to the industry and our clients.”
To find out more about the premium RICARD brands click here
To find out more about the new RICARD YACHTING SERVICE or to make an order contact:
Edgar Anagnostou on 00 33 6 34 49 56 72.