YACHT CHARTER MARKETING: for clients looking for charter income
For Owners, chartering out their yachts can be an efficient way of bolstering their investment as well as keeping the crew motivated.
Charter Marketing requires considerable expertise and judgment to ensure that yachts are commercially effective and legally sound in their charter operations. In YPI Charter Marketing we operate a rigorous, year-round business regime on behalf of our Owners, designed to maximise the full charter potential of every yacht in our care, whilst respecting the personal use, requirements and instructions of each owner.
Yachts in the YPI charter fleet are promoted to potential charterers using a dynamic mix of high quality marketing techniques including websites, e-newsletters, brochures and direct mailing. In order to source the desired number of quality bookings on all yachts in the YPI charter fleet, we make full use of our sizeable database of clients and industry contacts, as well as yacht shows and lifestyle events around the world.
Drawing from our broad and long-standing experience in the yachting industry, we have an in-depth understanding of the interests of all parties involved, allowing us to:
- Find the right charter clients for your yacht. As far as possible, our brokers check the credentials of all potential charterers before accepting a booking.
- Give you and your yacht personalised attention, with a dedicated broker committed to all aspects of marketing your yacht, from general strategy to day-by-day calendar management. We pride ourselves in building and maintaining long term relationships - some of our fleet yachts have been with us for over 10 years.
- Be completely flexible in adapting the marketing of your yacht, whether you want to maximise charter income, or just fill in gaps in the calendar when you are not onboard.
- Provide accurate advice on legal and fiscal issues related to chartering your yacht.
- Maintain a close working relationship with your yacht captain and crew.
- Making the most of our well-established and respected position in the industry to market your yacht to reliable charter agents worldwide.
- Work in conjunction with our Yacht Management, Retail Charter and Crew Placement departments to meet your requirements.
Offering your yacht for charter through YPI Charter not only provides you with revenue when not using it yourself but also keeps your crew motivated, thus ensuring that you keep the best crew members season after season. Last but not least, establishing a solid charter reputation for your yacht contributes in raising her profile, and maintaining a high resale value when the time comes to move on.
Owner of SEVEN SINS
"TO WHOM IT MAY CONCERN
With this letter we confirm the outstanding and excellent services the charter department of YPI rendered the owners of my Seven Sins. The professionalism of the charter team of YPI cannot be compared to anyone. Even in the most difficult circumstances Jacqueline Leigh is managing solutions in favour of all parties
The charter year 2009 was a very difficult year due to the worldwide economical crisis. Nevertheless Seven Sins was fully booked be it several times last minute. In such environment you feel the help and the spirit of your charter broker. We still do not deplore the decision the company took in 2005 to work together with YPI Charter.
In any case we can advise Yacht owners to have confidence in the way your interests are being kept by the YPI charter department.
Experience and professionalism can not be bought for money but have to be build up during years. YPI can be proud to be the owners of this valuable asset.
Master of ESMERALDA (62 metres , Codeacasa)
"The relationship between Motor Yacht Esmeralda and Yachting Partners International began in the summer of 1999 with a simple handshake when they took over the Central charter Agency for the Yacht.
No one at the time really knew how this would develop and where it would lead to. Now, more than ten years later, and with many, many charter miles having passed under the keel we know that it was correct and a fantastic decision to have made.
With the assistance of all of the YPI team Esmeralda has continued to charter successfully year after year throughout the Mediterranean and Caribbean.
Whether it was a famous film star and his family for the Millennium in St Bart’s, an F1 racing team in Monaco, a well known magazine owner at the Cannes film festival, or simply a wealthy family wishing to cruise in Greece and Turkey, YPI were the source from which these charters originated. Without their skilled and dedicated work Esmeralda would not have been the successful charter yacht that she became.
To achieve this level and quality of charter the relationship between YPI and Esmeralda has always been based on mutual trust and a respect for the individual roles that were necessary to achieve the goals that we desired. It was also important that YPI had a good working relationship with other brokers worldwide who would respect their position in the industry.
Although for many different reasons Esmeralda does not now receive as many charters as in recent years we still maintain a strong bond with YPI based on integrity and trust.
We know that if there is a potential charterer who suits our vessel that the charter team will do their utmost to place them on board. We sincerely hope that whatever changes the future might bright that we continue to benefit from each other’s professionalism during these difficult but interesting times."